In the Winter Time, When the Sun is Shinning

Here's how they want to make Queensland the number one choice for a winter holiday (it's winter now in Australia). A great advertising method that will warm even the coldest winter!

To remind the Sydney and Melbourne markets than, even in winter the weather's warm enough to enjoy Queensland's beaches. 24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.

So pack your bathing suit and head straight for the beach! 'cause they mean serious business. Agree?