Find YOUR Book!

As I am watching the news on tv, the Romanian news...this ad campaign keeps repeating in my mind. Images of my favorite book-characters are rolling over and over in my mind, as I am watching the disaster in the Romanian Education System...

It is sad, it is unbelievable! I won't get too much into the subject (if you are not Romanian: many Romanian high-school graduates weren't able to promote a basic exam, mandatory at the end of school. Something like the SAT, but way easier!!!). That is was I agree with Gandhi's Bookstore! Books are absolutely necessary in our development, because there one can learn priceless life-lessons!

How would the stories in classic fairytales and works of fiction have turned out if the protagonist read one of these suggested books? Would Alice have actually enjoyed staying in Wonderland? Would Little Red Riding Hood have empathized with the wolf? Hard to say.

Advertising Agency: Ogilvy & Mather, México
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Art Directors: Gabriel Martínez, Iván Carrasco
Copywriters: Gabriel Martínez, Agustín Vélez, José Montalvo
Illustrator: Ricardo Salamanca
Photographer: Iván Belaustegui / NT producciones

Alice (from Alice in Wonderland) reading LSD by Timothy Leary:Little Red Riding Hood reading Steppenwolf by Hermann Hesse:Gregor Samsa (from The Metamorphosis) reading One Hundred Years of Solitude by Gabriel García Márquez (this is my favorite book):From: My Modern Met