I had this post for some time now...and it's not the best season to talk about it's subject, being summer and all. Even so, it's a great campaign and it represents a mile stone in Romanian advertising. Plus, Carioca (please check them out) had something to do with it - together with TBWA Merlin agency.
These ads from the Romanian Red Cross became finalist at the 2006’s edition of New York Festivals (category International Design, Outdoor & Print Advertising) and at the Cresta Awards (category print).
They are agency TBWA Merlin’s first nominations at an international festival and the first signs of the agency’s creativity being acknowledged at an international level, after the TBWA and Merlin Advertising partnership.
Radu Olteanu, TBWA Merlin copywriter: The Flood victims need your clothes campaign ads are not following the emotional trend that’s so common to all social campaigns made in Romania. This is how they came to the idea to make a special t-shirts collection. The fund raising is done through the Outwear shops.The message is a simple one: Your clothes are not making them look cool, but they will for sure be very useful. It’s time we made happier social campaigns in our country too.