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This is the A-POC = "a piece of cloth". It refers to both the fashion label and the manufacturing process behind it. That process breaks one of the fundamental laws of fashion physics: cut and sew. Normally, clothes are made by weaving thread or yarn into fabric, which is then snipped and stitched to create, say, a dress. The A-POC method requires no sewing. Thread goes into the loom, the dress comes out. Specifically, a flattened tube of material emerges that contains the finished shirt, skirt, or pants. Moreover, the material can be snipped anywhere without unraveling, a feature that allows for complete customization. A pair of scissors and a flirtatious spirit can turn a turtleneck into a plunging V-neck.
Miyake has so far kept the patent-pending process a closely guarded secret. But fashion insiders recognize that the technology behind A-POC - the process of melding thread into clothing, seamlessly - represents an entirely new way of making clothes, one that has less to do with the needles and bobbins of a garment factory than with rapid prototyping methods used in manufacturing. The real effect of A-POC has yet to be felt.
So, I guess it's really a combination between fashion and product design.